Not really a blog - Slice Design | Branding and Packaging Design Agency | Slice Design | Branding and Packaging Design Agency
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We used to make fun of agencies that had a blog. And then we made one. It’s not that we don’t have ideas and tips to share – with 25+ years of industry experience with top FMCG brands, we have plenty of that to go around! It’s that most agency blogs are really nothing but word-salad peppered with every buzzword imaginable and we don’t see the value in sharing that.

Our ‘Not-A-Blog’ is about slicing through the jargon to give you focused tips and insight based on the stuff we deliver best – top quality branding and creative

Designers – how to start your career in an agency?

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Ok so you’ve made the decision to become a designer. Great! Now where do you start? Whether you’re a design student, graduate or young professional, making your first steps into the world of design is not an easy task. We understand how overwhelming it can be trying to get your name out there, so we […]

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Can you guess Gen Y’s top drink, food and bank brands?

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Recently, the Drum conduced a survey of 120 millennials to find out their favourite brands in relevant categories. Let’s see if you can guess any before the answers are revealed. Best Beverage Best Clothing Best Supermarket Best Food-Service Best Telecoms Best Travel Best Banking Best Food Best Personal Care Find out the answers below.. Best Beverage The […]

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What is brand positioning and why is it important?

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It’s the question we always get asked.. so here’s the answer. Brand positioning is the foundation of your brand.  A brand is what your customers perceive about you and how you make them feel. Therefore brand positioning is about developing a unique perception about your brand in the mind of the consumer. In order to […]

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Why does packaging not celebrate Summer?

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Now that the sun had decided to grace us with its presence, it truly feels like Summer in the UK. Sweaty trains, shorts, sunglasses and sleepless nights. Have you ever noticed that we see seasonal packaging, in particular Christmas, Halloween, Easter and Valentine’s Day, but rarely Summer packaging on the shelves? Today we’ll be looking […]

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15 clever pack designs that will amaze you

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Here at Slice, we are always on the lookout for imaginative, quirky and clever packaging that is different to everything else. The kind of packaging you would stop and make you say “cool.” Using packaging that really thinks outside the box means you are more likely to have people talking about it and wanting to […]

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Exciting news for Slice’s Blog

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We’ve received an award! Last week were informed by Feedspot that we had been listed in the ‘Top 100 Packaging Blogs and Websites For Packaging Industry Professionals’ Slice Design’s blog ranked one of the best packaging blogs from thousands of top packaging blogs in Feedspot’s index using search and social metrics. The blogs that made […]

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Millennials favourite brands revealed

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The 2017 ‘Love List Brand Affinity Index’ compiled by Condé Nast US and Goldman Sachs has revealed millennials and gen z’s favourite brands. The survey of 13-39 year olds discovered that that Victoria’s Secret, Sephora and Nike were the top ranking brands. See the full list below. Question: What are your favourite brands? What is […]

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Advice for start ups

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It’s not easy starting a business. 13 years ago, we at Slice were in your shoes. It can be extremely daunting and challenging but if you get it right, also incredibly rewarding and exciting. Being an independent agency means we have the flexibility to work with entrepreneurs and start ups as we understand the challenges […]

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Product expansion opportunities for kids lunch boxes

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Choosing healthy options for childrens’ lunch boxes can be difficult with the amount of processed and pre packed foods that are widely available. Following from our blog post last week where we looked at innovation in children’s packaging due to new rules around childhood obesity, we have looked at alternatives that can be incorporated into […]

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Innovation in childrens packaging needed due to new rules

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Is the future of packaging for children about to change? From July this year the Committee on Advertising Practice (CAP) released the following rules in response to the increasing concerns of childhood obesity that will shake up the world of marketing: Ads for HFSS (High Fat, Salt or Sugar) products cannot appear in other media where […]

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Seasonal packaging – should you do it?

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With Easter coming up, some brands will be releasing their Easter packaging. Whether this be limited edition products or existing stock in new packaging, this is a great opportunity to boost sales or reach a new consumer base if you are smart about it. Below are the most common times that brands tend to use […]

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Colourful vs Minimalist Packaging

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Which style should you go with? As a brand, you can either choose to create packaging that is bursting full of colour or the complete opposite with a stripped back minimalist design. This decision heavily depends on what you want your brand to portray and your positioning within the market. Today we will be looking at […]

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Slice’s Top 5 Tips For Shelf Standout

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How do you ensure your brand stands out on shelf? When designing packing, it is important to not just make sure it looks good on it’s own, but also when set against your competitors. That’s why at Slice, we regularly look at shelf shots for our clients as it’s important to envisage how the final […]

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5 brand logo redesigns that caused outrage..

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A brand’s logo is an integral part of any business so when you’ve made the decision to rebrand your logo, naturally you want people talking about it. However, what happens when all that chit chat is negative? Today we will be looking at 5 brands that caused very controversial opinions with the public when they […]

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Slice’s logo recognition quiz

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How well do you think you can recognise logos? We’ve cropped, removed text and shown you snippets of logos below for you to guess. Having a logo that is still instantly known even though it’s not in it’s full form is proof it’s done it’s job. Give the quiz a go and let us know your score. Good luck! Let’s start of […]

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Are brands becoming more global or are consumers becoming more similar?

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It isn’t difficult to see the effects of globalisation on brands, pretty much any major city you go to will have a Macdonald’s at the end of the street.  Does this mean that companies are becoming more global and in effect forcing a homogenous voice onto consumers; or are consumers around the world becoming more […]

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Which brands have re-branded to a simplistic logo?

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Following our previous post “New Survey reveals “simplest” Brands”, we have looked at brands who have followed this trend and opted for a more simplistic logo design. All new brand logos on the right… 1. Co-op In 2016, Co-Op reverted back to their roots by modernising a version of their 1968 cloverleaf logo. Co-op group design director Ben […]

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New survey reveals “simplest” brands

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Simplicity is key; especially when it comes to brands and consumer engagement. In a recent survey conducted by Siegel+Gale, 14,000 respondents across US, UK, Germany, Sweden, China, Middle East, India and Japan ranked 857 brands in terms of simplicity.  The results revealed that 64% of consumers were willing to pay a higher price point and 61% would […]

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Rum-tastic times

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Anyone who has not lived under a rock for the past five years must have noticed the astronomic rise in craft gin, tonic and everything to go with it. Gin lovers have truly been in heaven, lapping up the genièvre syrup in gin specific bars and even restaurants across the globe, with its epic centre in […]

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We are moving….

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I am very pleased to announce that we will be moving back to our old stomping ground of Hammersmith in the first couple of months of next year. We have secured gorgeous new studio space, slap bang in the middle of Hammersmith – More details to follow!

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Food for thought – are Insect snacks the new “superfood”?

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Nope, you don’t need new glasses – there really is a wave of new products emerging onto the market selling insects in a variety of forms, from organic roasted cricket flour to Chocolate cherry insect brownies.  If you’re a health foody, you’ll be interested to discover that there are a number of health & nutritional […]

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DIY Christmas gifts

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It’s the 1st of December and you haven’t started thinking about Christmas presents yet – but do not fear! We’ve done the hard work for you and scoured the internet for some pain-free, easy DIY Christmas gifting ideas (shhhh, we won’t tell if you don’t). So why not avoid the crowds and spend some time […]

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New packaging that turns into fertiliser

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Yes you heard that right. Sustainable packaging company TIPA have created packaging that decomposes like orange peel after 6 months. They are the first to do so in the UK. The new packaging is for Snact’s fruit jerky range who were after an environmentally friendly option for their packaging. This certainly fits that brief! TIPA’s […]

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Black Friday Breakdown

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Happy Thanksgiving to all our American friends and clients across the pond! You may not remember the date Friday the 25th of November 2016, but you’ll certainly know the name “Black Friday.” Yes it’s that time of year again, where retailers offer large discounts and people clamber over each other for biggest flat screen TV. […]

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New packaging promises to stop spuds going green…

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Did you know we throw away £230 million worth of potatoes a year? Sainsbury’s will soon be releasing new packaging for potatoes, to stop them going green. Being the most commonly wasted vegetable, it keeps them fresher for longer – so you can enjoy those roasties we all crave on a Sunday! The packaging will […]

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The battle of the Christmas adverts 2016! John Lewis, Waitrose, M&S & Sainsbury’s

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We know we’re in the thick of the festive season when the first Christmas advert graces our television screens.  The God-father of Christmas adverts, John Lewis, set the bar some years ago with their heartfelt and heavily emotive adverts, adamant on pulling the heart strings of even the most cold hearted viewers. From a marketing […]

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Campari Negroni

Brand Extensions – Campari Negroni

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When is it ok to do brand extension? Everyone loves a new brand extension, right? Tapping into the resurgence in popularity of the Negroni cocktail, this is exactly what Campari have done. Launching their pre-mixed Negroni, made up of Campari, London dry gin and Vermouth Rosso, it’s everything you need to whip up the perfect Negroni at […]

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Large portfolios – the importance of brand architecture

Your brand portfolio has grown and you now have several sub-brands under your parent brand – fantastic news!  However, when looking at shelf space, it’s not just other competitor products that you need to worry about – without strong brand architecture you might find your own brands competing with each other – crazy right?! If […]

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Waitrose release packaging with a twist for new pasta range

As of today, Waitrose have launched a new gluten free pasta range. However, there’s a twist.. Food waste from the production of the pasta is being used within the packaging of the product. Waitrose are the first supermarket in the UK to do this. Jo Heywood, Waitrose Pasta Buyer said: “Pasta is such a staple […]

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apprenticeships vs degrees

Degree vs Apprenticeships 

It’s almost that time of year…A-level results day. Duh-duh-duuuuuh!!! School leavers across the country will face the most important decision of their lives – what to do next. The natural academic path is to bag yourself a degree – 412,000 higher education places were awarded last year – still the hottest contender as far as […]

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The Rio Olympics logo

Blimey! Is it that time again? Haven’t we only just had the Olympics? That was a quick 4 years. One thing we always look forward to debating at all of the sports events is the logo. The Rio logo has caused much less controversy than the London 2012 one. In fact, you could say it […]

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PACKAGING DEMANDS WHEN WORKING WITH ‘BIG SUPERMARKETS’

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So you’ve created a brand and packaging design that you’re proud of. You’ve managed to gain a few listings in smaller retail outlets and slowly gaining traction and coverage within the industry. The next natural step is to expand your sales into the large retail outlets and multiples. However, certain unique challenges come along with […]

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PET CARE TRENDS 2016…

Now we all know it’s hard enough to get human beings on board with your brand – let alone our four legged friends! Pet care as a category has grown by 10% per year since 2010.  As the market becomes increasingly lucrative – it’s getting more crowded. Pets are increasingly seen as individuals – each […]

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Following the herd….

I’m not a fan of trends in graphic design. For me I think design should answer the brief rather than the current fashion trend. Take the new Instagram logo for example. Gone is the reference to the old Polaroid/Instamatic camera. That icon of capturing the 1970s moment and in comes a flat, monolithic, uninspirational piece […]

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An epic advert?

Every so often an ad comes along that swamps the brand. The current Moneysupermarket ad is a great example – the culmination of 3 seasons of successful, memorable TV ads mashed up into one #epicdanceoff. Question is, in 5 years time, will people remember the advert, or the brand it was advertising?

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Free pitch?

An interesting short from Zulu Alpha Kilo, on what happens if people outside the creative industry are asked to pitch for free. It is an interesting conundrum that most agencies come up against at some point…

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Yes, we’re blogging about Christmas in April

So you’ve still got 262 days until Christmas! Are you ready? Have you thought about the stuffing for the Turkey? What if nan drinks too much sherry again and Uncle Alfred sets his paper hat on fire getting too close to the Christmas pudding?  Try not to punch a hole through your computer screen. Those […]

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Can you dig it?

The Easter period usually signals the start of the gardening season. A chance to put right the ravages of winter, slip on the wellington boots and rummage around for the trusty trowel that you can’t quite remember where you put at the end of last season Good to see the gardening fixture in Sainsbury’s stocking […]

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A sneak preview – Digital prototyping

  Here is a little sneak preview of a new service that we are offering. Digital prototyping allows you to see the pack in full animated glory so that you can see how a consumer would engage with it. This is especially important where the back of pack is an important communication tool for the […]

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Trade show roundup: PUB16

This week, Slice got the chance to head down to the Pub16 show at the Kensington Olympia to rub shoulders with all the most exciting folks from the world of pubs, bars, restaurants and wholesalers. Needless to say, we didn’t think twice about checking out a room full of pubs, snacks, exciting new brands and […]

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Pack Photography

Is your brand ready to launch on the international stage?

I’ll bet that by opening this blog post, you already have a hugely successful brand in your home market. Congrats to you! We really should celebrate that some time. Maybe your product is considered the standard for quality, credibility and trust in your category. This is a great achievement but, has it started to feel […]

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