Slice Design | Branding and Packaging Design Agency

A little about us

Since 2004, our small team have loved nothing more than doing what we’re best at – helping brands grow and get noticed.
Most agencies can give you great creative, they only differ in how they get there. Projects don’t have to be complicated. Slice challenges the humdrum of the conventional design consultancy. No jargon, no fancy ‘Trademarked’ processes. Just great ideas.

From our studio in Chiswick, London, we work for clients around the world: global and local, big household names and small start-ups, challengers and leaders. Whether a big brand re-design, NPD launch or simple pack updates, we’ve got it all covered. We’re proud to remain flexible, refreshingly honest and wholly independent.


We are proud to announce that we were shortlisted as finalists in the 2014 World Dairy Innovation Awards. We were also finalists in 2013 in the FoodBev Awards; for both “Best Creative Agency” and “Best Redesigned Food Brand” catagories.

Hooray for us!!

Best Creative Agency

Finalist 2013

Best Redesigned Food Brand

Finalist 2013

Best Dairy Packaging Design

Finalist 2014

Product of the year

Winner 2012

Our lovely clients

Our approach has attracted some wonderful clients, large and small, global and local…

Jargon Buster

Our industry is brimming with silly lingo and nonsense jargon. Does your current agency bore you with any of this blagging, bragging or bull?

Click on the phrases below for our definition…

Brand Archetypes.

Psychobabbleüberprocess. Are you a hero, explorer, lover or creator? Do you care?

Brand Consultants.

A design agency that wishes to put its fees up.


Random opinions on stuff you already know added to websites to improve SEO.

Equity Analysis.

Stock market planning? Or reminding you of your logo and other important bits, again.

Equity Management.

A banking term adopted by the design industry. Say no more.


Research done by nosey ‘ologists’ who look in people’s bins for insights.


Did they predict the 2009 recession? No, didn’t think so.

International Agency Network.

“Yes, of course we have an office in Shanghai. No, we’d rather not share our project with them.”

Retail Safari.

The most expensive Supermarket Sweep you’ll ever pay for.


Paying someone to tell you that red = danger and that blue = corporate. Magic.

Strategic Brand Consulting.

Sounds expensive and it is. Involves very clever people filling your car park with Audi TT’s.

Supposed to be an agency trademark process? Ask them for the registration documentation.

Visual Identity.

Mood board with pictures.

Visual Planning.

Even more expensive mood boards with words.

“Asset Toolbox”.

This hides mysteriously on our server. No-one has dared to open it.


How you feel after trawling through all the agency credentials. Time to change?


All design agencies will offer you great design work, they only differ in how they get there. Our difference is that we offer you all the bits that you need and none of the bits that you don’t. We work hard to make you stand out on shelf. In addition to our design services we also offer a no nonsense, jargon free approach to brand positioning.

Packaging Design






Brand Positioning


Brand Guidelines

Copy Writing



Are you looking to work in a vibrant small agency where you will be able to get your sleeves rolled up and involved in all aspects of the creative story? If so, drop us a line.

Current vacancies…..

Have you got what it takes?

We are always on the lookout for great talent. If you think that you have what it takes, drop us a line detailing how you think you can add value to our little business.

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